Stringer: If PS3 Fails, It's Because It's Just Too Awesome

Sony CEO Howard Stringer said in an upcoming interview on CEO Exchange that if Sony fails with PlayStation 3, it will be because the machine is too damn awesome for people to wrap their heads around, reports Smarthouse:

And when asked about the popularity of
Nintendo's Wii vs. PS3 , Stringer said, "Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the video game field. PS3 is after a different audience and it can be whatever it wants — a home server, game device, even a computer."

The thing is, I absolutely agree -- PS3's problems can be attributed to Sony's pricing it out of the market with too much technology under the hood, while Microsoft and Nintendo are mounting an aggressive assault with cheaper tech and a more focused message. Certainly Sony can leverage their technological superiority down the line, but for now it's a hurdle.

Sony Boss Talks About Steve Jobs and Apple [Smarthouse]