Today AOL unveiled its Search Marketplace, a kind of rebranded version of Google’s AdWords. Mike Kelly, President, AOL Media Networks, said, “Our advertising clients have told us they want the ability to target their search advertising to users of AOL Search, and now with AOL Search Marketplace we can offer this service. We have found that there is a significant impact when search and display campaigns are coordinated. The addition of the AOL Search Marketplace enables us to offer advertisers end-to-end solutions, everything from AOL to our industry leading third-party display network to video advertising and performance ads.” It also allows Google to tighten its stranglehold on Internet advertising, but that’s another story.
AOL Search Marketplace Launches
Today AOL unveiled its Search Marketplace, a kind of rebranded version of Google’s AdWords. Mike Kelly, President, AOL Media Networks, said, “Our advertising clients have told us they want the ability to target their search advertising to users of AOL Search, and now with AOL Search Marketplace we can offer this service. We have found […]
