Chris Kohler
Culture

Bloomberg: EA, T2 Playing Wii Catchup

Bloomberg reports today on what Game|Life readers have been hearing about forever: namely, that Electronic Arts and Take Two, among other publishers, are engaged in a breathless game of catch-up after vastly underestimating the Wii. Bloomberg illustrates this with some sobering numbers: A shortage of Wii games contributed to a 25 percent drop in sales […]

RevoBloomberg reports today on what Game|Life readers have been hearing about forever: namely, that Electronic Arts and Take Two, among other publishers, are engaged in a breathless game of catch-up after vastly underestimating the Wii. Bloomberg illustrates this with some sobering numbers:

A shortage of Wii games contributed to a 25 percent drop in sales in February from a year earlier at Redwood City,
California-based Electronic Arts, the world's largest video-game publisher, said Todd Greenwald, an analyst at Nollenberger
Capital Partners in San Francisco. Industry sales in February rose 28 percent.

Read the rest for a concise analysis of how Wii threw pretty much everyone except Ubisoft for a loop.
Electronic Arts Playing Catch-Up After Shrugging Off Wii's Appeal [Bloomberg]