Speaking to Eurogamer, Red Octane's Kai Huang says that Activision plans to make Guitar Hero an annually released franchise, and that other instrument-based gaming is under consideration:
They'd better do it quickly, considering that Electronic Arts intends to release its online drum/guitar/vocals game Rock Band this year. Can the power of Activision/Red Octane/Neversoft team up to make Guitar Hero III competitive? This holiday season, watch as a formerly niche genre turns into one of the industry's bloodiest battles.
Guitar Hero III's Rock n' Roll Star [Eurogamer]
