Sony DVDs Infected with New DRM (Here We Go Again)

Now that the hullaballoo surrounding the Sony/BMG rootkit scandal has died down a bit, Sony Pictures decided to spice things up by including a brand new type of DRM on DVDs such as "Stranger than Fiction" and "The Holiday." Unluckily for Sony, one purchaser of these DVDs was not able to play them -- not even on his Sony DVP-CX995V DVD player.

From the conversation he had with Sony Pictures support (which answered after a mere 30 seconds, to the company's credit):

Sony Tech: We know about this problem. Its our new copy protectionthat's making these discs unplayable in some players including ourown, [and] we do not intend to change the copy protection.
The only correction to this problem is a firmware update to yourplayer. The electronics division know[s] about this and should have givenyou this information.

Me: OK send me the firmware update.

Sony Tech: We do not have one as yet.

Me: OK (a bit frustrated) when will it be available?

Sony Tech: It could be 2 weeks it could be a month, we don't know.

He then took my phone number and said "they" would let me know whenthe firmware update is available, but declined to take my addresssaying that they would get that when the update was available.

If Sony can't even get its DRM to work on its own devices, whatchance does it have with those made by other manufacturers? This isanother in the long list of examples of why DRM is such a bad idea.
Mick(e)y B (The Inquirer spells his name both ways) should just download the un-DRMed versions using BitTorrent and send Sony's DVDs to a museum.