THQ Says Goodbye to Cross-Platform Titles

THQ has seen the future of gaming, and it is, to them, platform-specific. Despite a successful history of publishing games across all platforms, THQ feels that the gaming landscape is becoming more segmented, and that they key to success is matching up games with the console whose audience best suits them. THQ's CEO Brian Farrell put it this way:

I don't mean to over-simplify this, but in the past a lot of publishers
- including us - would say, 'Okay, let's make a game and get it across every system.' That's not our strategy going forward; there are going to be different gamers for the different systems. So our strategy is different types of content, segmented on who the users of the systems are.

At the moment, THQ's properties skew (or SKU, ha!) towards the Wii, what with them having the Nickelodeon and Pixar licenses, but revenue-wise, Farrell figures their options are split fairly evenly among all three next-gen consoles.

Fighting Fit [GamesIndustry]