The fallout of Viacom’s $1 billion YouTube/Google lawsuit is starting to rear its head as Viacom announced today that it will be using Yahoo! as its exclusive sponsored search and contextual advertising solution on 33 of its websites including the sites for Comedy Central, Nickelodeon, MTV, BET and VH1.
Gleefully commenting on the new deal, Chief Yahoo! Terry Semel (pictured right) said, “Aligning Viacom’s popular brands, leading content and large audience with Yahoo!’s more targeted, relevant advertising, marks the beginning of a powerful and engaging partnership between our two companies.” Somewhere, Sumner Redstone is doing is best Crypt Keeper cackle, sending a chill throughout Mountain View.
