May 31, 2007 5:08 PM

Activision: Wii Are Also Sorry, Nintendo

First Ubisoft, now Activision. in a conference call today, Activision CEO Robert Kotick said that while the publisher’s stance on GameCube was "non-strategic," it is quite enthusiastic about the Wii development situation: For a few generations, Nintendo software was better than third-party software. When you look at where we are today…we think we’re actually in […]

First Ubisoft, now Activision. in a conference call today, Activision CEO Robert Kotick said that while the publisher's stance on GameCube was "non-strategic," it is quite enthusiastic about the Wii development situation:

For a few generations, Nintendo software was better than third-party software. When you look at where we are today…we think we’re actually in the best position and probably even in a better position than the first-party to leverage our development dollars ... We’re reinvesting against the Nintendo platform in a way that in the last cycle we really did not.

Kotick specifies that the company's Guitar Hero franchise will be a great fit for Wii.

Activision Addresses Wii Third-Party Debate [Next-Gen]

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Chris Kohler started writing for WIRED in 2002, and founded WIRED.com's Game|Life channel in 2005. He is the author of the books Power-Up and Retro Gaming Hacks, and co-hosts the Stitcher Award-winning podcast Good Job, Brain! ... Read More

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