May 9, 2007 8:21 AM

Ad Agency Splatters the Names of Pedestrians Killed by Cars On Portuguese Street

Draftfcb, the ad agency behind Taco Bell’s lion commercial and Oreo’s ballerina commercial have launched a campaign in Portugal to raise awareness about pedestrian safety. The PSA is designed as a zebra crossing made up of names of pedestrians killed by cars. https://www.youtube.com/watch?v=CObdVHW9j48 [via Guerilla Innovation]

Draftfcb, the ad agency behind Taco Bell's lion commercial and Oreo's ballerina commercial have launched a campaign in Portugal to raise awareness about pedestrian safety. The PSA is designed as a zebra crossing made up of names of pedestrians killed by cars.

[via Guerilla Innovation]

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