May 23, 2007 10:25 AM

Bud TV Admits Defeat

Last year I had a passionate debate about Bud.tv with a director friend. We disagreed about the future of online video in general, but we both agreed that Bud.tv’s prohibitive login procedures in the age of YouTube would doom the venture. Now The Wall Street Journal (registration required) offers confirmation of that prediction… “During an […]

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Last year I had a passionate debate about Bud.tv with a director friend. We disagreed about the future of online video in general, but we both agreed that Bud.tv’s prohibitive login procedures in the age of YouTube would doom the venture. Now The Wall Street Journal (registration required) offers confirmation of that prediction…

“During an investor conference call yesterday, Chief Executive August Busch IV said Bud.TV will ‘probably fade.’ Data show the number of unique visitors to the site in March dropped 40 percent to 152,000 from the month earlier, according to comScore. Traffic to the site in April was so low it didn't meet the threshold for measurability, the tracking service said.”

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