YouTube is becoming a king maker, or at least the network of kings. I’ve just discovered the YouTube Channel of British Prime Minister Tony Blair. Created just a few weeks ago, the channel features personal video updates from Blair, the latest a congratulatory video to France’s new president Nicolas Sarkozy.
There is no greater endorsement than world leaders using your service to speak directly to the world. I can’t find this video on the BBC, CBS, or CNN, I found it on a web-based video network accessible to anyone.
Sure, American politicians and special interest groups already use the site to great effect, but when international leaders move onto the platform, something bigger is happening. Is YouTube officially the default TV network of the planet? Blair’s channel would seem to argue the affirmative.
