Link: Planet Ark : Yahoo Puts Marketing Muscle Into Climate Campaign .
SAN FRANCISCO - Yahoo Inc. aims to wield its power as the biggest US Internet media company to encourage millions of consumers to take basic steps to help the environment as part of its corporate push to confront global warming.
The Sunnyvale, California-based company is on Monday introducing Yahoo Green, an online education program that will offer users the latest environmental news, consumer tips and ways to be personally and socially active in combating climate change.
Last month, Yahoo said it would become "carbon neutral" as a company by the end of 2007, a pledge to reduce emissions by conserving energy or by buying pollution credits to neutralize, or offset, one's energy use. Yahoo has joined a growing number of big US companies that are putting corporate resources behind efforts to cut carbon greenhouse gases in business operations and to push for policy changes with local and national government....
