Honda Civic hopes to win over Fall Out Boy fans with an eco-friendly marketing message by backing the rockers' concert tour site civictour.honda.com..
Buzznet feeds the content to Friendsorenemies.com which get a chance to monetize its band-fan social networking template by offering Fall Out followers as much minutiae as any zealot can stand including backstage clips, videotaped answers to fan questions, musician blogs, daily camera-phone photos, plus user-generated video comments.
The way Ann Palmer, Hond's interactive marketing chief spins the sponsorship deal, “Fall Out Boy’s personal passion for hybrid technology makes them the ideal partner for the tour, which continues to be committed to raising environmental consciousness.”
What's in it for Honda? Besides, you know, the environmental thing?
Exposure for the Honda Civic Hybrid, which is displayed at each Fall Out gig.
