Chris Kohler
Culture

Japanese Marketers Target Gamer Girls, Moms

TOKYO — “This May 13, buy your mom a Nintendo DS.” With Mother’s Day fast approaching, Tokyo’s subways and billboards are plastered with advertisements for chocolate and flowers. But one of the most visible ads, running every few minutes on the TV monitors inside subway cars, suggests that you give your mom Nintendo’s portable videogame […]

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TOKYO -- "This May 13, buy your mom a Nintendo DS." With Mother's Day fast approaching, Tokyo's subways and billboards are plastered with advertisements for chocolate and flowers. But one of the most visible ads, running every few minutes on the TV monitors inside subway cars, suggests that you give your mom Nintendo's portable videogame system and load it with software like Nintendogs, Brain Age or an interactive cookbook called 1000 Recipes.

My piece on games for women in Japan is up on the front page right now. Check it!

Japanese Marketers Target Gamer Girls, Moms [Wired]