Eliot Van Buskirk

LonelyGirl15 Soundtrack Will Use Amie Street Artists

Any artist with their music on Amie Street could end up with their songs used in the soundtrack of the LonelyGirl15 show, following a new deal between the innovative digital music store and the popular faux-reality video blog, which has nearly 100,000 YouTube subscribers. The deal gives Amie Street artists a good way to attract […]

Lonelygirl
Any artist with their music on Amie Street could end up with their songs used in the soundtrack of the LonelyGirl15 show, following a new deal between the innovative digital music store and the popular faux-reality video blog, which has nearly 100,000 YouTube subscribers.

The deal gives Amie Street artists a good way to attract new fans; users who watch the show on the LonelyGirl15 site will see a link below the video that leads to the artist's Amie Street page. There, they can purchase the song as an unprotected MP3 for whatever price the community's buying habits have set (between $0.00 and $0.98).

As for LonelyGirl15, the creators of that show get to choose from a growing pool of signed and unsigned artists for use in the show's soundtrack. According to LonelyGirl15 creators Miles Beckett and Greg Goodfried, this deal is good for everyone involved:

"As a new media company distributing digital content onthe internet, we are excited about partnering with Amie Street and theindependent artists that upload music to their site. The songs will getgreat exposure from being in our videos and our community members willbe one click away from downloading the music. Our fans, the artists,
Amie Street and Lonelygirl15 will all benefit by the power of theinternet to connect people with content."

AmieStreet co-founder and COO Elias Roman also praised the deal:

"Thecollaboration [between] Amie Street and Lonelygirl15 is one example of how weare working to find creative solutions to the question: how do youmonetize digital content? We are now providing fans with even moreconvenience and access to the content that they enjoy. The music theyenjoy during the show is just a click away. It's... another tool inaddition to using algorithms and social networks to help users discoverand buy new music... this alliance will bring the use of television andvideo to that process."

It's remarkable, the way new media companies seem to be updating the entertainment ecosystem with new components, rather than dealing with the old ones.