Valleyway reports that actress Natalie Portman, of Star Wars fame, is shopping a new project that would create a “continuous video feed of her work and personal life,” to Silicon Valley investors. From Valleywag's description the project sounds uncannily similar to Justin.tv the current king of life streaming projects.
Of course Natalie Portman has a distinct advantage over Justin.tv because, well, she's Natalie Portman. Sorry Justin.
And what better timing? The days of the Hollywood fame machine are done, and clearly the only people unaware of that are in Hollywood. The internet has created a realm of celebrity that does not require vast production companies as folks like Ze Frank and Amanda Congdon have demonstrated.
It's only natural that some in Hollywood are starting to wake up to the internet celebrity machine, but part of what made Frank and Congdon compelling were the communities that sprang up around The Show and Rocketboom. Whether Portman will able to create such a community, or whether this is simply a way to cash in on her existing celebrity status remains to be seen.
I imagine that, should Portman.tv ever become a reality, it will start a brief, and likely very tedious, explosion of copycat celebrity tell-all video streams. The only real surprise is that the concept is coming from Portman and not say, Paris Hilton.
