The National Lampoon brand ain't what it used to be during its Animal House / Chevy Chase Vacation hey day, but the comedy conglomerate strenghted its college kid niche this week by acquiring Drunk University.
The Drunk site, launched in 2002, attracts more than 5 million page views every month and had been part of the National Lampoon Humor Network.
National Lampoon Chief Executive Officer Daniel Laikin said, “As part of our expanding digital strategy, we intend to continue to use the National Lampoon Humor Network as a breeding ground for additional future acquisitions."
Drunk co-creators Sam Elhag and Gil Shafir will be involved in a Drunk-branded book next fall and are exploring feature film possibilities with the mothership. They said, “We. . . look forward to helping National Lampoon continue to grow their brand in the college market."
