Adario Strange
Business

New AOL Chief Reveals Vision For The Future

When Randy Falco replaced Jon Miller as CEO of AOL a few months ago, some wondered if the television veteran would have the vision to run such a well-known digital brand. This week, during the Reuters Technology Media and Telecoms Summit, Falco gave a hint as to where he intends to take the business… “The […]

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When Randy Falco replaced Jon Miller as CEO of AOL a few months ago, some wondered if the television veteran would have the vision to run such a well-known digital brand. This week, during the Reuters Technology Media and Telecoms Summit, Falco gave a hint as to where he intends to take the business…

“The broadcast side of the business has to open itself up to its customers. Advertisers have to open themselves up to customers, and they have to let go a little bit. Everybody wants to hold to everything and the Web is telling them that in order to be successful, you have to let go. You have to get it out there and let people play with it. You have to let people tell you what they think of it. And you actually have to listen.”

Sounds like Web 2.0 talk without all the trusty buzzwords. Nice. Perhaps now the move to insert Falco makes a little more sense considering the rapid convergence between TV and the Internet. I’m being optimistic here…