You might be able to build a computer from scratch, but your dad may struggle trying to set the clock in his car--a recent McKinsey study refers to this gap between the tech-savvy and the tech-challenged as "white space." In an article on CNET, Nintendo's Reggie Fils-Aime says that the Wii, with its simple to use browser, news, and weather channels, is the embodiment of Nintendo's conscious decision to move into that white space and attract new users.
Consumers, he figures, just want an understandable way to keep up with the times and the Wii is Nintendo's way of helping them do that. The trick, of course, is wooing the new user without abandoning the core user; put another way, make it easy enough for your dad to use without making it so simple that you find it boring. It all seems so obvious when you put it that way, doesn't it?
