ReverbNation Adds Artist Revenue Share, Enhances Street Teams

Bands these days try to draw revenue from as many sources of possible, as the music business fractures across the internet. Those with a presence at ReverbNation will soon have a chance to claim 50% of the revenue generated by new ads posted on artist pages, giving them yet another trickle of income to help them eke out a living (or at least cover costs).

ReverbNation also announced a couple of other new and upcoming additions to its arsenal of tools for helping artists find fans and fans find live and recorded music: a dashboard and street teams:

- The dashboard
lets artists (or the people who manage their careers online) track metrics: number of fans and streetteamers added in the past 30 days; playcount divided by TunePak,
widget, and on-site playback; traffic count along with the top fivesources; widget impressions and clicks; and fan demographics.

- The street team system will allow bands to send fans on promotional "missions":

"We are getting ready to launch a 'Street Team' solution that will allowartists to create missions, attach resources to missions (including ourwidgets), and automatically track the results of online missions. Forexample, an artist may create a mission for their street team to placea banner out on the web announcing a new single. They would add thatbanner to the system and when a street team member grabs it, we willtrack the impressions, number of placements, or click-throughs duringthe mission period and provide that information back to artists andstreet teamers in the form of a Leaderboard. For artists and labelswho run online street teams, this means no more requiring screen shotsfrom each street team member to prove where the banners were placed.
We track all of it automatically. This exciting feature will be goinginto beta end of next week."

Judging from what MySpace told me
about that site's policy of discouraging use of MySpace by outsidecompanies as a promotional platform, the street team banners could endup blocked from MySpace. ReverbNation is going to offer its fans 50%
of ad revenue on their pages; perhaps if they cut MySpace in on that adrevenue, their street teams' banners will be allowed on MySpace, whichcan block content from being embedded from certain domains whenprovoked, as it proved with PhotoBucket last month.