While car makers have dramatically squeezed down the design time of their vehicles over the past 10 years, tastes and needs change even more quickly. Toyota's shoe-box Scion was aimed at the youth market when it was introduced: cheap, practical and a bold departure in style. It found an enthusiastic following well beyond the 18 to 35 set. So with the redesign, Toyota softened the car’s boxy edges a little. It added some safety features and a little more power. Problem is, the car’s gas mileage has dropped at a time when energy-sipping cars are at a premium: 22 mpg city; 28 mph highway. This is less than Honda’s new Fit and Chevrolet’s HHR miniwagon.
Source: New York Times, Autoweek
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