SlingBox is planning to become a fast broadband reseller to up the quality and reliability of it's video streaming service. The main problem with the service, according to Sling Media chief executive Blake Krikorian, is that users need a fast upload speed from their home computer to get a decent quality video stream.
While the big media companies are not so wary of Sling as they have been in the past (Comcast is considering partnering with them in future cable products), the bandwidth shaping of the internet service providers, or just plain slow connections, can cause problems with the video feed.
Sling plans to counter this by adding a 'speed boost' button to their software, which we guess will switch the user over to a non-restricted hi-speed connection for Sling only use.
The company is also in talks to provide some clever advertising, according to Reuters. The new Clip and Sling service due to launch this year, which let's users copy and share TV clips, will have ads interlaced, but also let sponsors overlay interactive content.
If done properly it could not only provide revenue but also add value for the viewer (we'll wait and see).
Sling Media to let users boost net speed [Reuters]
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