Does Hewlett-Packard's "focus on design" give its PCs an edge? That's the headline with which an International Herald Tribune story today praises the market-leader, before the story even begins!
In all seriousness, it's a well-heeled story, but takes a few grafs to get to the real point. No-one, for example, is attributed using the muscular, engineering-hued word "design" — Executive VP Todd Bradley instead uses PR-fondled constructions like "desirable accessory." Damon Darlin got it right with the word used in his lede—style—and how HP is trying to recast itself as a Sony- and Apple-like looker, rather than the commodity-shoveler everyone sees it as.
All is forgiven, however, for finding Samir Bhavnani, who offered this beauty:
Now there's someone who understands the market!
Hewlett-Packard's focus on design gives its PCs an edge [IHT]
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