How much is your attention worth? A Japanese company is betting that plenty of folks will happily trade 30 seconds of same for a free cup of joe.
Apex will soon start rolling out MediCafe machines that will play 30-second commercials while the hot beverage of your choice is dumped into an advertising-festooned cup. In exchange for briefly prostituting your brain, you'll get the drink for free or at a discount.
Coming Soon in Japan: Free drink vending machines!! [Japan probe (via alarm clock) ]
.png){kind=logo}
