Car design has always been a high-risk business.
Even when an automobile’s mechanicals are perfect, customers will walk away if they don’t like the looks of the machine. “Business Week” chronicles GM’s efforts to give designers more leeway—and more pressure—to come up with bold designs. More cars are coming to market than ever before; this year alone 56
new ones arrive. Design is becoming a key factor in distinguishing vehicles, especially since reliability across the industry continues to improve. Even Toyota is recognizing that the best way to distinguish itself from Korean makes is to step away from vanilla. Are we moving into a golden age of design that evokes the 1950s and early 1960s?
Car Design Becomes a Tool for Survival
Car design has always been a high-risk business. Even when an automobile’s mechanicals are perfect, customers will walk away if they don’t like the looks of the machine. “Business Week” chronicles GM’s efforts to give designers more leeway—and more pressure—to come up with bold designs. More cars are coming to market than ever before; this […]
.png){kind=logo}
