For a few brief moments on the Osaka Stock Exchange today, Nintendo's share price rose high enough to give the Kyoto-based company a market capitalization of 6.59 Trillion Yen, just a little higher than rival Sony's, which stood at 6.5 Trillion Yen. By the close of trading, however, the Nin closed at 6.39, while Sony fell to 6.49.
Sony, which makes something of everything in consumer electronics, earned 126 billion Yen in the last quarter, compared to the 174 billion Yen raked in at Nintendo, which just makes Nintendos.
"How the mighty have fallen, etc.," as applied to Sony's gaming and portable music efforts, is fast becoming a cliche. Can this corporation, so bloated that every other executive has a list of titles to rival a medieval European monarch, turn its fortunes around? Is it agile enough to reposition the PS3, as Sir Howard believes it can?
This is all the result of Sony never having had a decent mascot.
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