Non-Insurgent Media: Exquisite Posters, With No Viewers, About Nothing

Link: Design Observer: writings about design & culture.

"The other 5 jurors and I spent a long day pacing around the interior of an old warehouse viewing 117 posters, pre-selected from almost 2,000 entries. Our progress was slow since each of us spoke a different language and the text on the posters in this international competition was in 20 languages. Several times our deliberations were brought to a complete halt when we came up against posters that, even after we’d translated them to everyone’s satisfaction, still felt mysterious and empty. "At first glance these posters seemed like the others: they had the same proportions, they were professionally executed and had devices that look liked logos on them. Many of them were visually compelling. What was odd about them, we soon realized, was that they didn’t promote an idea, event or product. The posters weren’t actually for or about anything, unless you count as a purpose entering the numerous annual European poster competitions. The problem was, that while these designers had submitted posters that looked like posters, they just didn’t feel like posters....

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