Jul 25, 2007 5:02 PM

EA Chooses Microsoft For In-Game Ads

Microsoft and Electronic Arts announced a deal today that will see Microsoft provide in-game advertisements for EA’s suite of sports games, including Madden, Reuters reported this morning. The deal, which also covers EA’s "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build […]

Microsoft and Electronic Arts announced a deal today that will see Microsoft provide in-game advertisements for EA's suite of sports games, including Madden, Reuters reported this morning.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. in putting ads into video games.

Microsoft made waves last year when it acquired in-game ad company Massive for $200 million.
Microsoft, EA sign sports game ad deal [Reuters]

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Chris Kohler started writing for WIRED in 2002, and founded WIRED.com's Game|Life channel in 2005. He is the author of the books Power-Up and Retro Gaming Hacks, and co-hosts the Stitcher Award-winning podcast Good Job, Brain! ... Read More

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