Chris Kohler
Culture

Midway VP On Where Games And Movies Collide

Midway senior VP of marketing Steve Allison speaks to Newsweek’s N’Gai Croal about the company’s efforts to partner with Hollywood to create not just your typical movie licenses, but partially original IP that taps into the success of films — like Stranglehold. He also speaks about the difficulties inherent in making good game movies: One […]

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Midway senior VP of marketing Steve Allison speaks to Newsweek's N'Gai Croal about the company's efforts to partner with Hollywood to create not just your typical movie licenses, but partially original IP that taps into the success of films -- like Stranglehold. He also speaks about the difficulties inherent in making good game movies:

One of the reasons the Halo movie deal is so difficult for any studio to really get behind is the amount of control a third party, non-studio entity had over the project. It feels great to get those deal points, but at the end of the day, not too many people at videogame publishers know how to make a movie, and the interaction becomes super frustrating to the studios and it can kill a project.

The Art Of The Deal [Level Up]