Best Buy has promoted one of its junior execs to senior vice president and charged her with bringing in more female customers. The retail chain estimates that women control $68 billion of U.S. spending on consumer electronics, yet most marketing is focused on men.
Best Buy has been retooling stores with innovations such as softer music and non-pushy sales clerks who sometimes know what they’re talking about.
Best
Buy names exec to boost female customers
[Reuters]
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