EA: Gaming Industry Needs More Women

EA's head of European talent acquisition thinks the video game industry, much like Mars, needs women. Speaking at Education Summit at Siggraph, Matthew Jeffery said that the gaming industry's perception as being a haven for young, geeky, socially inept men doesn't do much to attract new blood.

Jeffery went on to say that there were two particular areas of game development in which he felt women would excel and be especially helpful:

Firstly, in game design and production, women are more in touch with their emotions and a key driver for gaming is to have emotionally believable characters. Secondly, in project management, women are more attuned to equity in working practices, especially work-life balance.

EA would love to hire more women, Jeffery explained, but they simply aren't applying for the jobs.

Siggraph: Where are the women? [GamesIndustry]