Charlie Sorrel
Gear

Masi Speciale SoulVille: Super Stylish Utility Cruiser

The details come from the Masi Guy blog, written by Masi brand manager Tim Jackson, and a great example of why enthusiastic bosses should be blogging: Here's the deal- it's designed to be a great all around city bike.... Real cork hand-grips, flat, laser-etched alloy fenders, and a custom, sprung leather saddle mean you'll look cool cruising around town, while 8-speed hub gears and coaster brake will get you where you're going fast (and let you rock some serious skids when you arrive).

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This sweet looking ride is the soon-to-be launched Speciale SoulVille from Masi. The details come from the Masi Guy blog, written by Masi brand manager Tim Jackson, and a great example of why enthusiastic bosses should be blogging:

Here's the deal- it's designed to be a great all around city bike. Perfect for cruising around town, one hand on the bars, sipping your favorite cup of coffee, wind in your hair and a smile on your face. This bike isn't about "fast"- it's about "fun"... lots of fun.

It's also about style. Real cork hand-grips, flat, laser-etched alloy fenders, and a custom, sprung leather saddle mean you'll look cool cruising around town, while 8-speed hub gears and coaster brake will get you where you're going fast (and let you rock some serious skids when you arrive). Of course, using a city bike means you'll want to shift some baggage, so the Speciale SoulVille has steel frame and forks with rack mounting points to soak up the load. Yours for $800.

As Tim says:

I know... you're already getting sweaty palms and beginning to get dizzy- it's pretty common.

Soulville Sm

Out of the bag...[Masi Guy]