Chris Kohler
Culture

Microsoft Wants To Top $155 Million In First-Day <cite>Halo</cite> Sales

Microsoft is shooting the moon with Halo 3. Variety reported over the weekend that Microsoft is looking to top not only Halo 2’s opening numbers but the first-weekend box office take from Spider-Man 3: In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million … With […]

Halo3Microsoft is shooting the moon with Halo 3. Variety reported over the weekend that Microsoft is looking to top not only Halo 2's opening numbers but the first-weekend box office take from Spider-Man 3:

In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million ... With "Halo 3," Microsoft's Xbox unit wants not only to top the 2004 figure but to reach $155 million in a single day -- besting the $151 million opening weekend for "Spider-Man 3," the current record holder for a pic at the box office.

Can they do it? I guess when you're guaranteed a huge success, you might as well set an even higher bar for yourself.
High Halo 3 Hopes [Variety, via Kotaku]