Skip to main content

THE WIRED APP IS HERE

DOWNLOAD NOW »

Hatch Sleep Clock Dyson Vacuum Deals Best Kindles Best Tech Gifts Deals Delivered Gift Guides

Charlie Sorrell

Sep 6, 2007 8:30 AM

Apple's IPod Strategy: Aggressive Prices, Overwhelming Features

By completely overhauling its line of iPods, Apple cements its lock on the portable-media-player market. Analysts say no one else is close in combining features with aggressive prices.

Comments

Comments

Read More

I’m Still Convinced the iPod Was the Perfect Gadget

Apple’s original music player got many things right. Chief among them: It didn’t connect to the internet.

Steven Levy

The New M6 MacBook Pro Has a Serious Price Problem

For $1,999, you could own an M6 Mac Mini and an M5 MacBook Air instead, both of which are on sale right now.

Luke Larsen

Save $150 on an Apple Mac Mini, but There’s a Catch

Apple’s Mac Mini M4 is one of the best mini computers you can buy, and it’s $150 off. While it’s a good deal on a new, older-generation model, it’s more expensive than it was at launch.

Les Shu

I’ve Tested the 3 Mac Desktops That Apple Makes, and There’s a Clear Winner

Apple’s Mac desktops have become some of the most sought-after computers this year, driven by surging interest in agentic AI. Here’s which model to buy depending on your use case.

Luke Larsen

These Excellent Prime Day Apple Deals Are Hours Away From Expiring

MacBooks, iPads, AirPods, and just about every Apple accessory imaginable are on sale for Prime Day—but only hours remain.

Louryn Strampe

The MacBook Air Drops to Its Lowest Price Since June for Prime Day

At $1,099, the MacBook Air is $200 off its retail price for Prime Day, its lowest price in months.

Luke Larsen

The MacBook Pro Max Just Dropped to Its Lowest Price Ever

Apple will reportedly launch an innovative new MacBook next week, which means existing options have their largest discount yet.

Luke Larsen

I Worked for a Whole Day Using Only the iPhone Duo. Here’s How It Went

A portable keyboard and kickstand make it a viable emergency workstation—even if iOS still gets in the way.

Julian Chokkattu

9 WIRED-Approved Gifts for the Techie in Your Life

Don’t buy a loved one something you wouldn’t want for yourself. These are the must-haves that tech enthusiasts have on their wish lists this year.

Luke Larsen

Apple AirPods Max 2 Are $120 Off Right Now

They’re the best over-ear headphones for Apple loyalists, and over 20 percent off at multiple retailers right now.

Harry Rabinowitz

The 28 Best Prime Day Tech Deals Will Expire Tonight

Never pay full price. Bag yourself some Prime Day tech deals on our favorite WIRED-tested gadgets before they disappear.

Simon Hill

Apple AirPods Max 2 Are $100 Off Ahead of Black Friday

If Apple headphones have been sitting on your wish list, now might be the time to buy ahead of the holiday rush.

Boutayna Chokrane

Wired Coupons

VistaPrint promo code

Take Up to 25% Off Custom Prints with VistaPrint Promo Code

Squarespace Promo Code

Squarespace Promo Code 50% Off Core Plan

LG Promo Code: 20% Off Your First Order

LegalZoom Promo Code

Take 10% Off Legal Services with This LegalZoom Promo Code

Canon Promo Code

10% Off Canon Promo Code + Up to 30% Off

Veriizon Promo Code

Best Verizon Smartphone Deals