Slapping a designer label onto a piece of consumer electronics is a sure way to i) shift a bunch of units to the clueless fashion lemmings and ii) cheapen a brand. Nokia's Vertu, however, is a premium brand already, so we wonder who actually benefits from this new deal with Ferrari, whose Prancing Horse shows up on every piece of tat around.
The Ascent Ferrari 60 is limited edition of 60 phones (to celebrate Ferrari's 60th anniversary, and as the name suggests is a blinged up version of Vertu's feature limited Ascent model – standout specifications include Bluetooth and polyphonic ringtones. The price, as you no doubt need to ask, will be €18,000 ($25,500).
The decorations will be "inspired by detailing on a number of Ferrari cars", specifically a tasteful gear-gate, actual Ferrari Phillips screws and a titanium case. The handset can be sent back every six months to have the leather replaced, and each phone comes with a free Ferrari valve thrown in.
This isn't the first Ferrari/Vertu crossover. The companies have already collaborated on the Ferrari 1947, a titanium version of the same Ascent model, only redder.
Nokia + Ferrari = £12,500 phone [Tech.co.uk]
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