GameStop will be retooling the layout of their stores this holiday season in an effort to appeal to gamers outside the typical "hardcore" audience. One new section will be entirely devoted to music games like Guitar Hero, SingStar, and Rock Band, whose high price tags make up for their space-hogging nature.
Another new section will be devoted to family-friendly games like Lego Star Wars and Mario Kart. The idea, says GameStop's Bob McKenzie, is that someone unfamiliar with gaming could choose a a gift from that section and feel confident that it's safe for kids.
Given that most GameStops are only slightly bigger than a postage stamp, it should be interesting to see what games lose their spot to make room for these new sections. Dan DeMatteo, GameStop's CEO, says the changing nature of the gaming consumer base makes the changes necessary:
