Susan Arendt
Culture

SCi Says PS3 Needs a Price Cut

In between fielding bids from would-be purchasers, Eidos parent company SCi Entertainment took a moment to say that Sony really needs to cut the price of the PlayStation 3, already. During a discussion of SCi’s financials, the company’s chief exec, Jane Cavanagh said while the board still believes in the long-term success of the PS3, […]

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In between fielding bids from would-be purchasers, Eidos parent company SCi Entertainment took a moment to say that Sony really needs to cut the price of the PlayStation 3, already.

During a discussion of SCi's financials, the company's chief exec, Jane Cavanagh said while the board still believes in the long-term success of the PS3, a price drop might help kick-start things:

The Board continues to believe in the long-term commercial success of PlayStation 3 but believes this may take more time than originally forecast by Sony. The Board is of the opinion that the key driver to the acceleration of the installed base of PlayStation 3 will be a further hardware price cut.

During that same discussion, SCi announced that the company had suffered a $60 million loss for the year ending June 30th. SCi recently entered into a licensing agreement with Warner Bros. to create and publish games based on Batman, Looney Tunes, and Hanna Barbera characters. Because, you know, the world was just clamoring for a Grape Ape racing game.

SCi Suffers £30m Loss, Wants PS3 Price Cut [Next Gen]