Sep 26, 2007 6:28 AM

See The Million-Dollar Fish Hook

It is my duty to report that tastelessness and excess has encrusted a class of products even I never suspected it might: fishing lures. MacDaddysFishingLures.com is wholly explained by its name, and features such nauseating items as jeweled flies, solid gold hooks and, pictured here, the million-dollar lure. 12 inches long and crafted using 3 […]

12 inches long and crafted using 3 pounds of gold and platinum before finally being dunked in batter and rolled in diamonds and rubies, this thing might be the duckweb of crystal snot that glues a final and irrevocable unity between new-world bling and old-world chavdom.

We Put The Bling On Your String [MacDaddy's Via BBG]

Comments

You Need to Be More Freaked Out by Shingles

The viral infection leaves millions with chronic pain, increased stroke risk, and lifelong nerve damage—yet vaccination rates remain dangerously low.

Rosie Taylor

BYD's Fastest-Charging Car in the World Is Astonishing—in Good and Bad Ways

WIRED witnessed the game-changing Denza Z9 GT charge its battery in just 9 minutes. But the pricing for BYD's premium brand looks like a huge mistake.

Jeremy White

The Best Water Filter Pitchers for PFAS- and Lead-Free Living

Water filters promise the moon—but only some back up their claims. Here are the best filtered-water pitchers for those who prefer their water free of heavy metals and forever chemicals.

Matthew Korfhage

The Internet's Most Powerful Archiving Tool Is in Peril

As major news outlets cut off the Wayback Machine, journalists and advocacy groups are rallying to protect the Internet Archive’s vast collection of web pages.

Kate Knibbs

The Dumbest Hack of the Year Exposed a Very Real Problem

Last April, a hacker hijacked crosswalk announcements to mimic Mark Zuckerberg and Elon Musk. Records obtained by WIRED reveal how unprepared local authorities were.

Paresh Dave

AI Agents Are Coming for Your Dating Life

The developers of Pixel Societies are using AI agents to simulate social interactions. It's an attempt optimize the process of choosing new colleagues, friends, and even romantic partners.

Joel Khalili

The Audacity Is the Broligarchy Takedown You Were Waiting For

AMC’s new black comedy about a manchild tech titan spinning out of control is a skewering Silicon Valley’s billionaire class deserves.

Miles Klee

A Lot of Shops Won't Fix Electric Bikes. Here's Why

Bike shop mechanics have lost fingers and their shirts while repairing ebikes of dubious origins. Make sure yours is repairable and third-party certified.

Stephanie Pearson

It’s a Tablet! It’s a Laptop! After Testing the Best 2-in-1s, Here’s What I Recommend

Whether you want a detachable tablet or a laptop screen that spins, these 2-in-1 devices manage to balance being both a tablet and a laptop.

Luke Larsen

There’s a Secret Ingredient to Making Luxury Ice at Home

Nice ice is big business, but you can get perfectly clear cubes at home without freezing your assets.

Jeremy White

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

As debates over social media addiction rage, people with extreme screen times tell WIRED they have no plans to cut back.

Miles Klee

The Best Coffee Mug Warmers Are Smart. But They Don’t Need an App

The first rule of coffee is that it must stay hot. After weeks or even years of testing, these are the three coffee warmers that will best keep it that way.

Matthew Korfhage