Sony: Home Launch Will Be Low-Key

Home might be an important part of Sony's strategy to make the PS3 a must-have for every household, but don't expect them to make a big fuss about it. In an interview with GamesIndustry, Sony's Jamie MacDonald explains that the launch of Home will be a very low-key affair:

One of the challenges that we have is to get over the mentality of Home being your typical product launch.It's already out there in a closed beta and we're going to an open beta in the next couple of months and then it will be available on the Cross Media Bar soon after. But it's a constantly evolving thing. Week by week and month by month it evolves. There isn't going to be this big bang launch. That's how you do it in the Web 2.0 world, if you're familiar with the launch of Gmail or something like that.

He's right that Home isn't your typical gaming property, so treating it as such is sort of an apples-to-oranges type affair. Still, one would think that Sony would want to make at least a bit of fuss about it, after putting so much effort into convincing gamers that it's the Next Great Thing in Socializing.

No Place Like Home [GamesIndustry]