Chris Kohler
Culture

Square Enix: Straighten Up, Sony

Square Enix thinks Sony needs to get its act together with the PlayStation 3. Yoichi Wada, president of the Final Fantasy publisher, tells Reuters: Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine. (The […]

SquareenixlogoSquare Enix thinks Sony needs to get its act together with the PlayStation 3. Yoichi Wada, president of the Final Fantasy publisher, tells Reuters:

Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine. (The future of the PS3) would be tough if its marketing strategy is not straightened up.

Square execs are hitting the same point that they did just prior to the launches of PS3 and Wii -- they aren't content with a Nintendo victory; they want to see Sony get its act together. At least they seem to have dropped the rhetoric that Square Enix has more than an indirect effect on what console wins the war.

Sony seen needing consistent strategy [Reuters]