Chris Kohler
Culture

Square Enix Wants US Publishing Partner

Square Enix wants 50% of its revenues to come from outside Japan within three years, and to accomplish that, they’re looking to partner with a US games publisher. From the Financial Times: "We need to seek co-operation with a US publisher – we need local content," [Square Enix senior VP Michihiro] Sasaki said at the […]

SquareenixlogoSquare Enix wants 50% of its revenues to come from outside Japan within three years, and to accomplish that, they're looking to partner with a US games publisher. From the Financial Times:

"We need to seek co-operation with a US publisher - we need local content," [Square Enix senior VP Michihiro] Sasaki said at the Tokyo Game Show. "Our strength is in role-playing games and fantasy titles, so it is a bit difficult to appeal to the US market."

The article goes on to say that currently, only 10 to 20% of Square Enix's revenues come from overseas. That's not good. Certainly their desire to partner with a US outfit is coming from the right place, although I wonder if perhaps that US publisher would be better served giving Square Enix's Japanese games better marketing, rather than providing US-made action games to be sold under the S-E label.

Game maker in play for foriegn partner [Financial Times]