Chris Kohler
Culture

Movie Execs: <cite>Halo</cite> Killed Box Office

Box office receipts are going to the bathroom this month, and movie studio executives are blaming Halo 3. Says Advertising Age: Total industry ticket sales were only $80 million for the Oct. 5 weekend the film opened, a whopping 27% below the same weekend the year before… insiders at [Paramount] suspect the blame might lie […]

HaloimaxBox office receipts are going to the bathroom this month, and movie studio executives are blaming Halo 3. Says Advertising Age:

Total industry ticket sales were only $80 million for the Oct. 5 weekend the film opened, a whopping 27% below the same weekend the year before... insiders at [Paramount] suspect the blame might lie in part with "Halo 3," and are working to determine if there was a correlation.

Apparently Ben Stiller's The Heartbreak Kid didn't do as well as expected. Word-of-mouth was doing really well until audiences realized the film wasn't a Shawn Michaels biopic.

Bad Box Office? Blame Halo [Advertising Age]