Rob Beschizza
Gear

HP Seeks "Alternative Business Model" For Cameras

HP’s current business model for its digital cameras, which presumably boils down to "sell them to customers," isn’t working out, leading the world’s largest computer maker to seek an alternative. "HP is currently working to identify an original equipment manufacturer (OEM) partner that would be licensed to design, source and distribute digital cameras under the […]

Camera_hp
HP's current business model for its digital cameras, which presumably boils down to "sell them to customers," isn't working out, leading the world's largest computer maker to seek an alternative.

"HP is currently working to identify an original equipment manufacturer
(OEM) partner that would be licensed to design, source and distribute digital cameras under the HP brand. HP will continue selling its own cameras through the holiday season and intends to have the partnership arrangement in place in the first half of 2008."

This new strategy comes with a pre-tax charge of $30m for the fourth quarter. Worry not, HP fans: this is part of HP's "Print 2.0" strategy, which just has to be more substantial than its meaningless, bandwagon-jumping name.

Press Release [HP]