Susan Arendt
Culture

Nintendo President: Microsoft, Sony in Sticky Situation

Nintendo of America’s President Reggie Fils-Aime thinks that Microsoft and Sony have painted themselves into quite a corner with the 360 and PS3: The challenge that our competitors have is significant. They’ve gone down the path with building expensive machines that they lose money on. They’ve gone down the path with games that are hard […]

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Nintendo of America's President Reggie Fils-Aime thinks that Microsoft and Sony have painted themselves into quite a corner with the 360 and PS3:

The challenge that our competitors have is significant. They've gone down the path with building expensive machines that they lose money on. They've gone down the path with games that are hard to develop. They've put themselves in a box. I don't know how they're going to get out of it.

Fils-Aime went on to say that casual content "won't work" on either machine, not only because casual players won't gravitate towards the consoles, but also because the 360 and PS3 are simply too complicated for the non-core player to use. It all combines to create a "significant strategic conundrum" for Sony and Microsoft, says Aime.

Fils-Aime: Competitors Face Serious Strategic Conundrum [MCV]