BEYOND THE BEYOND: Ticked-Off Canadian Reader Weighs In

From: bruno

Subject: morons

Date: December 14, 2007 3:44:25 AM GMT+01:00

To: [email protected]

Hi Bruce, (((Yo!)))

I am sorry I have to ban your blog from my daily tour.

Oh! I will continue to read your stuff every single day as I have been doing for years, but from my Google Reader. The design is not very good, but at least I can read your text there.

Morons marketers from your publishing company have sold to advertisers gadgets that avoid adblock (which doesn't bother me) AND hover over your text and hide it until you click on them (which tremendously annoys me).

I have complained about it to Wired's publisher two weeks ago. They have not responded and round or square ads continue to hide your text.

Something like this has happened to me a few years ago when I was in the paper business. I was editor in chief of a magazine and I discovered in a new issue that there was a post-it (with an ad) stuck on my editorial column. My publisher hadn't seen necessary to warn me. And he didn't understand when I told him that he had breached a limit where he was devaluing his own content. "It's not even printed on it! It's just a sticker!" But I was a partner in this business at the time and I won my point: don't f**k with your content. Put as many ads as you want around it but not on it. Otherwise, you are killing your own magazine.

At least today my RSS reader gives me an alternative.

Sorry to bother you with this rant when the chronicle of your life is one of the delights of my days.

Your blog is a splendid, living work of art and I feel privileged to be somehow part of the same network. (((This guy really knows how to lay it on thick, folks.)))

But I am also an admin in a community and I know that morons won't stop unless someone tell them to.

Matera looks fantastic. :-) (((Yeah, I'm blogging live from a conference about using the Long Tail to promote Italian tourism!)))

Have fun.

Bruno

Montreal