Soft drink giant Coca-Cola has partnered with There.com parent company Makena Technologies to open CC Metro, a virtual location within There.com.
CC Metro will provide games, music, and unlimited branding opportunities for the company aimed directly at There.com's traditionally younger audience.
In an interview with Makena's Ben Richardson, Worlds In Motion asked the most crucial question: "what about the users, and their gain?"
Richardson's response was dripping with marketing doublespeak, but in essence he believes the virtual worlds allow "the brand to provide any type of compelling user experience that it wants to associate itself with."
Continuing, Richardson revealed why Coca-Cola's entry into the world was so significant. He feels that with the large number of companies considering a move into the virtual world that "seeing such an established brand come in not just for a campaign, but acknowledging that virtual words are a core part of their strategy going forward" should help convince others to do the same.
On the upside, it almost has to be better than New Coke.
Coca-Cola Migrates Coke Studios To There.com [Worlds In Motion]
