Charlie Sorrel
Gear

Creepy Sony Mini TV Concept Looks Like an Eyeball

It sometimes seems that concept design is only partly about the actual product. More important is the bullshit justification for crazy ideas. Take this miniature TV from Sony, called “Little TV That Rest in Your Hand”. To you or I it’s clear that once you start watching a TV show, you don’t notice the television […]

It sometimes seems that concept design is only partly about the actual product. More important is the bullshit justification for crazy ideas. Take this miniature TV from Sony, called "Little TV That Rest in Your Hand". To you or I it's clear that once you start watching a TV show, you don't notice the television set. To Sony's design crew, however the package is more important than the content:

[F]or a more organic appearance, we sought a shape that recalls basic, minimal forms of life. Perhaps inevitably, a shape that resembles both a little chick and a tadpole emerged. Introducing fabric in TV design can again change the product landscape and stimulate our senses in entirely new ways.

Did I mention that it looks like a ripped out eyeball?

Product page [Sony via Yanko]