The Cogent Difference Between the Humanities and the 'Creative Industries'

"The University of California Humanities Research Institute (UCHRI)
invites applications from scholars–faculty of all ranks and graduate students–wishing to participate in the fifth annual

Seminar in Experimental Critical Theory (SECT):
(((man, there's nothing I love better than a new experimental critical theory sect)))

Creative Societies/ Cultural Industries/ New Humanities?

August 11-22, 2008

Application Deadline: January 15, 2008

Convener:
Toby Miller, UC Riverside

Presenters:

Paula Chakravartty, University of Massachusetts, Amherst

John Hartley, Queensland University of Technology

Dick Hebdige, UC Santa Barbara

Richard Maxwell, CUNY Queens

Angela McRobbie, Goldsmiths, University of London

Kate Oakley, Independent Scholar

Lisa Parks, UC Santa Barbara

Andrew Ross, New York University

George Yudice, University of Miami

Yuezhi Zhao, Simon Fraser University
(((A starry list of culture-studies cult-studs there;
I actually wish I was going to this.)))

"Cities, regions, even whole societies of the global north were hit hard by deindustrialization from the late 1950s to the mid-1980s. Economic resurrection required a new approach, and Ronald Reagan, when campaigning to be governor of California, recognized it. He sensed in this an opportunity to undercut the ‘Great Society’ ideals of ending poverty and discrimination through state intervention. Making the concept of a ‘Creative Society’ central to his campaign, Reagan energized what has since become the neoliberal idea of using technology to unlock latent individual creativity.

"Creativity, not collective action or government policy, would enable a happy, productive citizenry able to rise above corporate and state dominance. Social institutions quickly latched on to the concept of the Creative Society, adopting uniquely identifying cultural activities as their brands.

"Recreational spaces and practices sedimented into cultural industries, and were vigorously promoted and regionally identified. Culture, no longer a mere social expression or object of analysis, became a major mode of production and consumption, branding and identification, investment and value, merchandising and desire formation. This produced a class not only of cultural producers and promoters, but of experts and consultants, designers and disseminators, agents and boosters. ((("Experts and consultants, designers and disseminators, agents and boosters" – this is what guys like journalists, Hollywood scriptwriters, and record-company A&R guys turn into when there's nobody left who is willing to pay them salaries.)))

"The study of culture—of the significance, meaning, and value of its various expressions and products—has traditionally been the domain of the humanities. (((Who? What? Huh? Has George Bush been informed?))) With the elevation of culture to industry, (((I never realized that direction was up))) and of creative institutions to the mainstay of urban and regional economic activity and social arrangements, (((that part I see in Europe every day, get with it, CA.,))) it is time to ask whether the emergence of cultural industries generates a new humanities.
(((This question oughta be pretty good, as I frankly can't see how that's even physically possible.)))

"What new cultural comprehension and interdisciplinary tools of analysis are necessary to address the modes of conception, production, marketing and dissemination of cultural industries: their regional variety, reduction to consumer products, impacts on cities and societies; the unequal cultural exchange across the globe; and the working conditions facing those in the creative sector?

(((I dunno, but whatever that is, I'd be guessing Google owns it.)))

What professional possibilities and responsibilities today face the humanities in engaging these recent developments? And what are the likely impacts on the humanities yet to come? (((Oh wait wait wait – "the post-humanities." Yeah yeah!
I said it first!)))

SECT V will be devoted to exploring the relations between ‘creative societies’, ‘cultural industries’, and the humanities.

Application Fee: $1,750 (((Holy macaroni, at last the difference is entirely clear to me)))

Registration Fee: $20

(((How much for the T-shirt and access to grimy YouTube videos of the proceedings?)))

Applicants are urged to seek funding from their home institutions.
(((Unless you're already a cultural-industrialist.))) A limited number of scholarships may be available to full time registered students.

For additional information, please visit the SECT website on

www.uchri.org

or contact us at [email protected]