Steve Jobs announced a new iTunes Movie Rental service during his Macworld keynote address that pipes movies over the internet to iPods, iPhones, iTunes, and Apple TV-connected televisions. The company had already offered a smattering of films, TV shows, and video podcasts, but today's announcement takes video to a whole new level within the iTunes ecosystem.
In case you didn't catch it elsewhere on Wired, here's what three industry analysts and I thought about the new service:
Apple Reinvents Film Biz With iTunes Movie Rentals
More news from Macworld:
- Jobs Unveils "World's Thinnest Notebook"
- The Stevenote by the Numbers
- Liveblogging the 2008 Macworld Steve Jobs Keynote
- Macworld Software Highlights: Better Leopard, New Office, HD iTunes
