McDonald's: Burgers Don't Make You Fat, Video Games Do

In an interview with the Times, UK McDonald's Chief Steve Easterbrook lays the blame for child obesity on video games, not fast food:

[T]here’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside.

Video games get blamed for everything. Chris Kohler at our sister blog Game|Life pointed this out after the Virginia Tech shootings. Sure, sitting in front of the TV all day might not be as healthy as playing sports outside, but for the CEO of a burger chain to attempt to escape responsibility this way is appalling.

[I]f you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?

Perhaps by not advertising on kids' report card envelopes, Steve?

Big Macs and healthy profits - how the fast food giant fought back [The Times via BoingBoing]